Why Willie’s Reserve could be the Next Big part of the Cannabis Business
Willie Nelson was a long-time advocate for cannabis, also it just makes sense that he’d join other superstars cashing in on (legal) cannabis culture. Within the Spring of 2015 in the Southern by Southwest musical Fest, Willie Nelson publicly announced he’d soon be developing together with his very own “premium cannabis lifestyle brand name” that could carry the catching name of “Willie’s Reserve”.
Willie’s Reserve joined other celebrity-named strains such as Obama OG, Marley’s Collie, Khalifa Kush, and Chuck Norris Blue Dream. Willie’s Reserve, but, is a lot more than the usual celebrity-endorsed title behind a stress of cannabis. He says it’s “an expansion of (my) passion and appreciation when it comes to varieties that are many variety of the plant’s characteristics.” Nelson also stated that their business will probably give attention to social and environmental problems that “support the gradual end of marijuana prohibition across America.”